October 31



Christopher Columbus 1451

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Columbus was able to garner so much attention and wealth because he was an incredible marketer, and the product he was marketing was himself.

*Market yourself today. To your boss, or maybe an investor, or even that certain someone you’ve been wanting to ask out. Columbus would make a historic Halloween costume.


Vanilla Ice 1967

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Vanilla Ice has partnered with Zumba Fitnessto create a new workout routine, set to a remix of “Ice, Ice Baby” that was created specifically for Zumba purposes.


*Try it! It’s less than four minutes long, but you’ll break a sweat. Vanilla Ice would make a fresh Halloween costume.


John Candy 1950 – John CANDY was born on Halloween

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“The basic reason for my success was rooted in the values and discipline and respect for others that I was taught at Neil McNeil.” (a Catholic school in Toronto)

*Credit your success for the values, discipline, and respect for others that you’ve been taught. Take today to thank those who taught you those life skills. Dress up like Candy’s character ‘Barf’ from Spaceballs.


Nick Saban 1951

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Alabama chancellor Robert Witt called Saban the best financial investment in the school’s history.

MONTGOMERY, Ala. (AP) — Alabama coach Nick Saban has received a new eight-year deal worth at least $74 million.

*Remember the goal of “being valuable”.  Being valuable is more important than being successful, and Nick Saban is both. Nick Saban would be a winning Halloween costume.


Peter Jackson 1961 – watch Lord of the Rings: The Return of the King

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*Watch Peter Jackson win 3 Oscars for directing Lord of the Rings: The Return of the King. Any character from this movie would make a great costume.


Juliette Gordon Low 1860 – delightful caramel bars

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*Make these delightful caramel bars to give out to trick or treaters. Or make them for yourself and give out Girl Scout cookies to the little devils. Dressing up as a Girl Scout would be a noble costume.

SNUB – Piper Perobo 1976 – dress up like a Coyote Ugly bartender/singer

Review –

  • Market yourself
  • Vanilla Ice  Zumba workout
  • Values, discipline, respect for others
  • Be valuable
  • Watch Lord of the Rings: The Return of the King
  • Make delightful caramel bars

October 30



John Adams 1735

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Don’t stop learning.

The more Adams thought about the future of his country, the more convinced he became that it rested on education.

Adams founded the American Academy to provide education and to “cherish” the interests of the arts, sciences, commerce, trade and natural history.

*Good advice for a country. Good advice for you – don’t stop learning. Watch the John Adams series from HBO or read the book that it’s based on. Take today to write a love letter to your wife.


Charles Atlas 1893

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His days began before seven with a cup of warm water and lemon juice and twenty-five minutes of his exercises done naked before a mirror.

Then he would shower and breakfast on bananas and grapefruit juice.

He ate lunch surrounded by twenty-one photographs of himself, on figs and prunes.

In the afternoon he would run a few miles or swim, do handstands, box or bowl, play handball or badminton.

For dinner he would eat a broiled steak with fresh fruit and vegetables, listen to a little Rossini or Verdi, do twenty-five more minutes of Dynamic Tension before a mirror, and go to sleep.

*Have a day like Charles Atlas


Otis Williams 1941

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“My feet have been held to the fire to be able to live through that, see it firsthand, and being moved to tears because we used to walk into restaurants in parts of the south after performing Motown Revue shows there and being told, “We don’t serve n*ggers.” And us being smart, we said to them, “We don’t eat ‘em.”

*Listen to Otis Williams and the Temptations today. It’s good for your soul.


Ivanka Trump 1981

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Prepare for your parents’ future

Depending on your family’s situation, your parents’ retirement and/or care is something you might need to handle along with your other financial responsibilities. Regardless of your personal situation, make sure you are communicating with your parents to understand the realities they face.

Are they on track for retirement?

Do they have a will and/or beneficiary?

Who else in your family (you, your siblings, etc.) has access to their financial accounts and/or information?

*Use Ivanka’s website to help talk to your parents today about their financial situation. Try to picture Ivanka having this discussion with her dad.


Henry Winkler 1945 – watch Happy Days

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“Okay, let me tell you. Honest to God, cool is not outside you. If you’re asking me a real question, I will tell you: being authentic, just being who you are, is cool. It is magnetic. There is nothing, there is no motion, there is no way to be, there’s no hairstyle, there’s no clothing. And because you are who you are, everything looks great. And that’s true.”

*Learn from the Fonz by watching Happy Days today.


Ashley Graham 1987

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  • Breakfast: Green Smoothie
  • Lunch: Quinoa, Veggies & Tahini.
  • Dinner: Salmon, Arugula Salad, & Sweet Potato

*If you don’t want to eat like Charles Atlas, eat like Ashley Graham.

SNUB – Devin Booker 1996

Review –

  • Don’t stop learning
  • Live like Charles Atlas
  • Listen to The Temptations
  • Prepare for your parents’ future
  • Watch Happy Days
  • Eat like Ashley Graham

October 29



Winona Ryder 1971

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“When you finally accept that it’s OK not to have answers and it’s OK not to be perfect, you realize that feeling confused is a normal part of what it is to be a human being.”

*Accept that you are not perfect and you will make mistakes.


Gabrielle Union 1972

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Union starts on the treadmill at level 5 for a minute and then drops it to 3. From 3 she goes to 5.2. She repeats the same going down process and aims for 5.5.

*Complete Gabrielle Union’s 6 rounds of jogs today. 


Bob Ross 1942

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“We don’t make mistakes. We just have happy accidents.” 

*Forgive yourself today. Any recent mistakes were just happy accidents and another opportunity to learn.

Use Bob Ross’s website and paint a picture today – with happy little clouds.


Galen Weston 1940

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“Success is actually moving from failure to failure without any loss of enthusiasm. As you head out into your life, take what you have learned, be brave and never lose your enthusiasm.”

*Has your business idea failed? Is it failing as we speak? Move from failure to failure and be brave without any loss of enthusiasm.


Richard Dreyfuss 1947 – watch The Goodbye Girl

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*Watch Richard Dreyfuss become the youngest ever “Best Actor” Oscar winner in The Goodbye Girl


Dan Castellaneta 1957 – D’ohnuts

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The voice of Homer Simpson is strictly a vegan and doesn’t drink alcohol.



*Enjoy these Homer Simpson D’ohnuts and maybe a Duff beer.

SNUB – Amanda Beard 1981

Review –

  • Accept not being perfect
  • Rounds of jogging
  • Don’t fear mistakes
  • Move from failure to failure without loss of enthusiasm
  • Watch The Goodbye Girl
  • Make D’ohnuts

October 28



Jonas Salk 1914

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Hailed as a miracle worker, Salk never patented the vaccine or earned any money from his discovery, preferring it be distributed as widely as possible.

“Hope lies in dreams, in imagination and in the courage of those who dare to make dreams into reality.”

*Over the past 10 months you have come up with a dream. Hope lies in that dream. Have the imagination and the courage to make that dream into reality. When your dream does come true, share it with the world.


Caitlyn Jenner 1949

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The one time “World’s Greatest Athlete” replaced meat with soy products, but she has also been eating smaller portions.

*Replace meat with soy for a meal today. Eat smaller portions throughout the day. Change is sometimes necessary.


Tempeh Fajitas

Tempeh Fajitas Recipe
Tempeh works great as replacement for beef or chicken in fajitas because it’s firm enough to slice into strips and marinate. In this recipe, it’s grilled along with the veggies, adding even more flavor to the dish.



Charlie Daniels 1936

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Now you play a pretty good fiddle, boy, but give the Devil his due.
I’ll bet a fiddle of gold against your soul ’cause I think I’m better than you

Through 100 readings with Bible verses and “Let’s All Make the Day Count” statements, Charlie will inspire you with his positive attitude, timeless wisdom, and powerful spirit.

*Listen to the Charlie Daniels Band’s “The Devil Went Down to Georgia” for a cautionary tale about selling your soul to the devil. Look into getting his book – Let’s All Make the Day Count for daily inspiration.


Bill Gates 1955

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“If you show people the problems and you show people the solutions, they will be moved to act.”

*Provide a solution to an actual problem. If you can do that and demonstrate it, marketing your product is easy. 



Global Citizen is an initiative to recruit tens of millions of people to learn about global issues and take action to end extreme poverty. 


*Unlock your power as a global citizen today and help Bill and Melinda Gates end extreme poverty.


Joaquin Phoenix 1974 – watch Joker

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*Watch Joaquin Phoenix win an Oscar in Joker.


Julia Roberts 1967 – peach crisp

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Here’s Julia Robert’s recipe for Fresh Peach Crisp. It’s from “Newman’s Own Cookbook”

As you’ll see, the recipe is shockingly butter-heavy, and the Scotch whiskey is an interesting touch.


*Enjoy Julia’s peach crisp as you watch her win an Oscar as Erin Brokovich (she did not win an Oscar in Pretty Woman, but it makes for a better date movie). 

Some big birthdays today with a lot of CROSSOVER opportunities. Remember that each day is set up for you, but you can always adjust and adapt as you see fit.

SNUB – Frank Ocean 1987

Review –

  • Dare to make your dreams become reality
  • Replace meat with soy
  • Don’t sell your soul to the devil
  • Market by solving a problem
  • Watch Joker
  • Make Julia’s peach crisp

October 27



Theodore Roosevelt 1858

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Work hard. TR showed us that setting goals isn’t enough to overcome your weaknesses. You must work at it. Work hard daily on conquering your weakness. Focus all your energy on improving yourself daily.

*Make a list of your weaknesses. Set out an attack plan to overcome them. Work hard on this every day.


Lonzo Ball 1997

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The first time Lonzo Ball did a Pull-Up, he was 4 years old. By the time he was 12, he was bench pressing and sprinting up hills a mile long.

*Pull-ups, bench pressing, and running up hills a mile long is your workout for today. Invite your dad to come watch you play a game of pickup basketball.


Emily Post 1872

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“But etiquette also expresses something more, something we call “the principles of etiquette.” Those are consideration, respect, and honesty. These principles are the three qualities that stand behind all the manners we have. They are timeless and cross cultural boundaries, unlike manners, which can change over time and differ around the world.”

*Practice “the principles of etiquette” today. Consideration, respect, and honesty. Work hard on this every day. Check out her web site too – good stuff.


Sylvia Plath 1932

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“I hate handing over money to people for doing what I could just as easily do myself, it makes me nervous.”

*Stop paying people to do things that you can easily do for yourself. 


Scott Weiland 1967 – listen to Stone Temple Pilots

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This Is My Life, a Cautionary Tale. Maybe Somebody Can Learn from It.”

*Learn from Scott Weiland while listening to STP.


John Cleese 1939 – English trifle and lemon curd

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Actor John Cleese and wife Alyce Faye visit Martha Stewart and prepare an English trifle and lemon curd.


*Listen to STP while making John Cleese’s English trifle and lemon curd. Watch some Monty Python while enjoying it.

SNUB – Maneet Chauhan 1976

Review –

  • Set goals to overcome weaknesses
  • Pull ups, bench press, and running up hills
  • Practice the “principles of etiquette”
  • Stop paying people for things that you can do
  • Listen to Stone Temple Pilots
  • Make an English trifle and lemon curd

October 26



Seth MacFarlane 1973 – watch Family Guy

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“Experience Joie De Vivre

That means ‘joy of living’. Yes, enjoy life – live it to the fullest. Just like Peter.”

*Experience Joie De Vivre. Enjoy life. Watch Family Guy and live life like Peter. 


Jaclyn Smith 1945 – Ballet Yoga Booty

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“I’m now incorporating into my exercise regimen a class with my daughter. I think it’s called “Ballet Yoga Booty” so you do a little bit of everything, but you’re moving for that solid hour. It’s really fun and something for me to do with her. I love it because it’s aerobic without making you wish that it was over already.”


*If you don’t live near a studio, look online for a Ballet Yoga Booty workout that you can do. There is a 4-week option that you could buy online as well. 


Mahalia Jackson 1911

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“Take My Hand, Precious Lord,” showed how music floating toward heaven could also be frank about the pain and pleasure of physical life.

*Listen to Mahalia Jackson today. It’s good for your soul.


Keith Urban 1967

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One of the kids from the Boys and Girls Club asked Urban was there any other secret to his success. His answer? “Hard work. There are no other substitutes.”

*Take today to refocus on working hard on what is most important to your financial future. Listen to Keith Urban for motivation.


Rita Wilson 1956 – watch Volunteers

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Rita Wilson and Tom Hanks co-starred in the film Volunteers.

“Rita and I just looked at each other and — kaboing — that was that. I asked Rita if it was the real thing for her, and it just couldn’t be denied.”

*Watch the movie that started the Hollywood super couple marriage of Rita Wilson and Tom Hanks.


Hillary Clinton 1947 – pumpkin-coated lamb

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A White House Thanksgiving

Taste one of Clinton’s favorite preparations with this pumpkin-coated lamb recipe from the National Archives

*It’s late October – the height of pumpkin flavored season. Make this pumpkin-coated lamb recipe from the woman who almost became the first female POTUS.

SNUB – Jon Heder 1977

Review –

  • Experience Joie De Vivre
  • Ballet Yoga Booty
  • Listen to Mahalia Jackson
  • Work hard
  • Watch Volunteers
  • Make pumpkin-coated lamb

October 25



Bobby Knight 1940

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Coach Knight was an active learner and reader and he surrounded himself with people from whom he could learn.

*Be an active learner and reader and surround yourself with people from whom you can learn. Ask someone to lunch today that you know you can learn from.


Dan Gable 1948

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Workouts were performed with the mantra of “Push to Collapse.”

2 am – sit-ups and push-ups

8 am – run 2 miles

1 pm – lift weights and punch the heavy bag

4 pm – 2 hour wrestling workout

7:30 pm – run to a store to get food for dinner

10 pm – isometrics

*Get out of bed at 2am and do sit-ups and push-ups. Continue to follow Dan Gable’s schedule today. Push until you collapse.


Ciara 1985

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“Where there’s FAITH, there’s HOPE. God is an awesome God.”

*When you have faith, there is always hope.


Jack Kent Cooke 1912

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Cooke’s will was amended eight times prior to his death and named not one but seven co-executors.

The most important lesson from the Cooke estate is the importance of a well-thought-out estate plan created with the advice and guidance of an experienced estate planning attorney.

*Hire an estate planning attorney and name just one executor to your will.


Katy Perry 1984

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“I don’t think you have to shout it from the rooftops but I think you have to stand for something, and if you’re not standing for anything. You’re really just serving yourself, period, end of story.”

*Stand for something and listen to Katy Perry today. Kiss a girl – see if you like it.


Pablo Picasso 1881 – eel stew and omelet tortilla nicoise

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*Invite three friends over and serve them Picasso’s favorites.

SNUB – Pedro Martinez 1971

Review –

  • Be an active learner
  • Push to collapse
  • Have faith
  • Hire an estate planning attorney
  • Listen to Katy Perry
  • Make eel stew and omelet tortilla nicoise

October 24



Stephen Covey 1932

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“There are three constants in life… change, choice and principles.”

“Change, choice and principles give you the power to achieve your dreams. You can change your life, if you align your choices with the timeless principles that produce success.”



*Register for an online seminar or start reading the book today.


Wayne Rooney 1985

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‘”If I go abroad I like to get into the hotel gym three times a week to work on the treadmill and do some weight work. That way I can be sharp when we get back to training and the running will feel easier when the pre-season games start.”

*Get to the gym and work on the treadmill and do some weight work today.


Jalen Ramsey 1994

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“I keep a couple Bible verses in my wallet,” “I’ve been having these since high school.”

On one side of a handheld card is 1 John 4:16: And so we know and rely on the love God has for us. God is love. Whoever lives in love lives in God, and God in them.” On the other side of the card is 2 Timothy 1:7: “For the Spirit God gave us does not make us timid, but gives us power, love and self-discipline.”

*Find a Bible verse or two and keep them in your wallet. And remember that God’s spirit gives you power, love, and self-discipline.


Drake 1986

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Drake knows that there are plenty of ways a musician can make money which have little to do with music. Aside from production and radio work, Drake is also an actor and entrepreneur, with interests in clothing, whisky and restaurants.

*There’s more than one way to make money. Think of ways that you can make money besides your normal job. 


F. Murray Abraham 1939 – watch Amadeus

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*Watch F. Murray Abraham win an Oscar in Amadeus.

FOOD 1994

Kevin Kline 1947 – make A Fish Called Wanda Fish and Chips

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*Watch Kevin Kline win an Oscar while eating A Fish Called Wanda Fish and Chips

SNUB – Monica 1980


  • Learn the 7 Habits of Highly Effective People
  • Treadmill and weight work
  • Keep a Bible verse in your wallet
  • Have a side hustle
  • Watch Amadeus
  • Make A Fish Called Wanda Fish and Chips

October 23



Sanjay Gupta 1969

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“I now know that when it comes to marijuana, it doesn’t have a high potential for abuse, and there are very legitimate medical applications. In fact, sometimes marijuana is the only thing that works.”

*Look into medical marijuana today, to help stimulate your mind.


Pele 1940

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Asked about nutrition for athletes by the kids, Pelé repeated that he eats fruits, proteins and seafood and avoids sweets and fried dishes.

*Play soccer today. Eat fruits and seafood. Avoid sweets and fried foods.


Emilia Clarke 1986

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“I’ve decided to throw myself into a charity I’ve helped develop in conjunction with partners in the U.K. and the U.S. It is called SameYou, and it aims to provide treatment for people recovering from brain injuries and stroke.”


*Throw yourself into a charity today. SameYou looks like a good one.


Johnny Carson 1925

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The value of Carson’s trust has grown to nearly $200 million. That was enough to make it the largest (entertainment) celebrity foundation in the world.


*Set up your own private foundation today. When you do retire, this can be your “second act” as a philanthropist.


Ryan Reynolds 1976 – watch Deadpool

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Life’s too short to not have fun, no matter how small or large the act.

*Watch Deadpool to remind yourself to not take life so seriously today.


Weird Al Yankovic 1959 – tuna casserole

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You better listen, better do as you’re told
You haven’t even touched your tuna casserole
You better chow down, or it’s gonna get cold
So eat it.

Eat It

When Al approached Michael Jackson about parodying “Beat It”, he wasn’t sure what to expect. Happily Jackson okay’d the song and found it amusing.

*Listen to Weird Al Yankovic’s classics while making tuna casserole – and then you better chow down or it’s gonna get cold.

SNUB – Doug Flutie 1962

Review –

  • Look into medical marijuana
  • Play soccer
  • Throw yourself into a charity
  • Set up your own private foundation
  • Watch Deadpool
  • Make tuna casserole and eat it.

October 22



Jeff Goldblum 1952

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Goldblum’s secret to aging well – love thyself.

Happy Jeff Goldblum Day, Pittsburgh.

A day that recognizes his fame while always maintaining his yinzer pride.

*Love yourself. One way to do that is to…

Maintain your boundaries.

When someone ignores what’s important to you, you’ll know—because it hurts. Don’t ignore that. Your feelings are there to tell you what’s right and what’s wrong.


Ichiro Suzuki 1973

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Suzuki works out on specialized machines that improve his flexibility and improve blood circulation. It’s similar to yoga or Pilates, but not quite.

*Today is the day to ask your trainer to work you out on that funky looking machine in the corner of the gym that you would normally never try.


Deepak Chopra 1946

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Brand new research supported by the Chopra Foundation indicates that meditation provides a clear and quantifiable change in how the human body functions.

Basics of Meditation: Mindful Meditation with Deepak Chopra

Learn the Basics of Meditation in a New Online Course with Deepak Chopra


*Enroll in and take this Basics of Meditation course from chopra.com


Bob Odenkirk 1962

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Go After Your 80s? When Saul realized that his time was better spent helping elderly residents of a nursing home, he went after them with all of his energy.

He finally found his “80” customers: People that were going to give him profitable, consistent business.

Remember that the stronger relationships you make with your “80s” the more likely they will be to refer you to new customers.

*Figure out who your “80s” are and do everything that you can to make sure that you’re an inseparable part of their business. Watch Odenkirk in Better Call Saul for motivation.


Franz Liszt 1811

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Women screamed and swooned for the 19th Century piano virtuoso Franz Liszt.

*Listen to Franz Liszt today and try not to scream and swoon.


Annette Funicello 1942 – peanut butter pork chops

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Annette was the TV commercial spokesperson for Skippy Peanut Butter.

*Listen to Liszt as you make Annette Funicello’s peanut butter (use Skippy) pork chops. Enjoy eating them as you watch episodes of Better Call Saul.

SNUB – Christopher Lloyd 1938

Review –

  • Love thyself
  • Ichiro workout
  • Meditate
  • Figure out who your “80s” are
  • Listen to Franz Liszt
  • Make peanut butter pork chops